Over 30 years Hubbards has grown to be a leading household name in NZ and an innovative player in the breakfast category, holding a strong market position against large multi-national competitors. The sustained and focussed approach of Twin has helped us achieve this success. We have found Twin to be professional, dedicated, commercially-minded and relationship focussed.

It’s a real pleasure to work with the Twin Team.
— Sean Kelly, CEO


About Hubbards

Make good food, then make a difference.

Hubbards is New Zealand’s largest independently owned maker and supplier of breakfast cereals. The brand was founded in 1990 by Dick and Diana Hubbard with the purpose to:  Make Good Food. Then Make A Difference. Since, Hubbards has made the equivalent of 3 billion bowls of mueslis and cereals, and now is part of the NZ-owned company Walter & Wild, a significant force in New Zealand’s fast-moving consumer goods sector.

Hubbards has specific expertise in muesli, granola, gluten free, extruded, flaked, popped and puffed cereals. It is the number one brand in muesli, New Zealand’s largest and fastest growing segment. Hubbards Granola is the leader in the range – one of its newest and highly successful ranges; and Berry Berry Nice – one of the original mueslis – is still a ‘top 10’ muesli. Hubbards’ comprehensive range of breakfast cereals is distributed in New Zealand and exported around the world.

Hubbards’ reputation for innovation and doing good for communities is a recipe that continues to drive success for the brand today.

Hubbards has been with Twin since 1995.