About Whittaker’s

Believing Best Is Always Better Since 1896.

Whittaker’s is a family business in New Zealand devoted to crafting good honest chocolate from bean to bar since 1896. We firmly believe in ensuring quality; each step in our chocolate making process is done at our one factory in Porirua, from raw cocoa bean to final wrapped product. Whittaker’s was founded over 120 years ago by James Henry Whittaker, and is now directed by his grandchildren, third-generation Whittaker brothers Andrew and Brian. The next generation of Whittaker’s, siblings Matt and Holly, also work in the business as co Chief Operating Officers.

We are proud to be Colmar Brunton’s ‘New Zealand’s Most Loved Brand’ eight years running, and Reader’s Digest’s ‘New Zealand’s Most Trusted Brand’ for a record nine consecutive years. We take it as an endorsement of our relentless focus on quality and innovation, and our commitment to genuine engagement with Whittaker’s Chocolate Lovers. Whittaker’s is known for social media leadership with the largest FMCG Facebook page in New Zealand, a 58% share of voice, and recognition from Instagram global for best practice creative strategy.

Our delicious chocolate range contains over a hundred products; our bestseller is Five Roll Refined Creamy Milk. Other favourites include our Artisan Squares and Minimix Assortments, Dark Ghana, Almond Gold, Creamy Caramel, and our iconic Peanut Slab. We proudly support our suppliers with Rainforest Alliance certification for all Ghanaian cocoa, a direct relationship with the Vaa’i family in Samoa to ensure traceability, and by supporting New Zealand’s best artisan producers via our premium ‘New Zealand Artisan Collection’ range.

We look forward to continuing our journey, and vision for having the world loving world class chocolate from Porirua, New Zealand.

Whittaker’s have been a Twin brand since 1995.